Overview
As part of the UNSW Alternative Investment Society's (AISOC's) 2021 rebranding strategy, I was required to redesign the society's logo, which included the name change from AISOC to AIS. The logo was required for both small- and large-scale applications, from social media icons to physical banners.
Process
The design process was intensely iterative and involved numerous different possibilities as I decided to explore options outside of the pre-existing silhouette of the old logo. The aim was to capture AIS as a modern society with a good understanding of finance students' needs, and did not require any visual representation of alternative investments.
AISOC's previous logo
The two finalised versions below were presented to the internal members of the society and a vote was placed to determine the final logo.
Social-media mock-ups
